If you are one of those who believe that the price of products or services is the factor that determines whether customers choose you or the competition, let us tell you that you could not be more wrong.
Providing a quality service is even more important than the price. According to a customer satisfaction survey conducted by Forbes, 86% of people would pay more to receive a better service. According to this analysis, it is the poor quality of the service and not the price you offer, which causes you to lose customers.
Current consumers have different needs than you were used to in traditional commerce, and it is imminent to take on the digital transformation of your company if you do not want to be overtaken by your competitors.
In recent years, the economy and lifestyle of people have taken a 180 degree turn; we live a reality where time is always scarce; that is why current customers require immediacy when being attended, a much more personalized and effective attention, compliance, guaranteed stock and alternatives.
Although it sounds complicated to satisfy all the mentioned aspects, the reality is that nowadays, companies specialized in the development of mobile and cloud platforms -such as MSP Mobility- can do everything for you, ensuring the full satisfaction of your customers and generating loyalty to your business.
If you are not convinced about the importance of loyal customers, just consider that according to several marketing studies, the probability of selling to an existing customer is 60-70%, while the probability of selling to a new one is 5 to 20%.
Technological solutions allow you to optimize the time of attention to clients; it even offers the possibility of automatic payment, which avoids the long lines that make many people lose their minds.
Through different technological tools you can generate a purchase record from your customers to determine their preferences and offer them with a virtual assistant that provides useful information.
Suppose that you own a clothing store and a customer can’t find hispants’ size. At that moment, instead of calling an employee he can consult his virtual assistant if there is an existence of the size he is looking for. From his smart phone he can request it; in case there is no size available, he can pick up an order for a later delivery. In addition, the virtual assistant will provide other alternatives similar to the product he is looking for.
MSP allows, through its platforms, to keep an accurate and updated control in real time about the products that are in the storeroom; you can also generate reports of the most sold items to ensure that the following orders are appropriate and timely and so you don’t have to tell your customers that what they are looking for is not available.
Customer service is one of the most important things in business because it could make the difference between you and your competitors. So you can not hesitate to decide whether or not to acquire a technological platform that allows you to migrate to digital transformation and increase your competitiveness.